Bridging what matters to your audience
with what matters to your business
Bridging what matters to your audience
with what matters to your business
Helm helps brand teams and agencies connect consumer insight to commercial impact.
Helm helps brand teams and agencies connect consumer insight to commercial impact.
SOLUTIONS
01
Audience Intelligence
Know who generates growth and know how much they’re worth.
Unlock a richer, more commercially actionable customer segmentation. Build nuanced segments by mapping the people and cultural patterns that drive demand and quantify their revenue contribution to the business. Spot signs of early demand, surface emerging themes or communities and understand which segments have the greatest growth potential.
01
Audience Intelligence
Know who generates growth and know how much they’re worth.
Unlock a richer, more commercially actionable customer segmentation. Build nuanced segments by mapping the people and cultural patterns that drive demand and quantify their revenue contribution to the business. Spot signs of early demand, surface emerging themes or communities and understand which segments have the greatest growth potential.
01
Audience Intelligence
Know who generates growth and know how much they’re worth.
Unlock a richer, more commercially actionable customer segmentation. Build nuanced segments by mapping the people and cultural patterns that drive demand and quantify their revenue contribution to the business. Spot signs of early demand, surface emerging themes or communities and understand which segments have the greatest growth potential.
02
GTM Modeling
Know what actually grows your business across your entire ecosystem.
Model your full GTM system including brand, product, services, partnerships and media. Combine historical data with live external signals to see how your activities work together to deliver against business objectives. Understand what will deliver the greatest return in both the short and long term, helping you prioritize, fine-tune budget allocation and reduce waste.
GTM Modeling
Know what levers actually grow the business across your entire ecosystem.
Model your full GTM system including brand, product, content, partnerships, media and services. Combine historical data with live external signals to understand how your activities work together to drive growth. Understand what will deliver the greatest return in both the short and long term, helping you prioritize, fine-tune budget allocation and reduce waste.
02
GTM Modeling
Know what actually grows your business across your entire ecosystem.
Model your full GTM system including brand, product, services, partnerships and media. Combine historical data with live external signals to see how your activities work together to deliver against business objectives. Understand what will deliver the greatest return in both the short and long term, helping you prioritize, fine-tune budget allocation and reduce waste.
APPROACH
HelmOS: Your operating system for
better, faster decisions
We combine strategic consulting with a custom AI data platform to power insights, recommendations and projections. Our tech does the heavy lifting behind the scenes.
01
Data Integration
Combine internal and external data sources (both structured and unstructured) to get a holistic picture.
Cultural Signals
Surface emerging trends, community behaviors and qualitative sentiment that shape demand.
02
Advanced Modeling
Use statistical modeling, machine learning and AI to uncover patterns, simulate systems or map the relationships between audiences, behaviors and GTM activities.
03
Guided Decision Making
Turn model outputs into clear, scenario-based recommendations with commercial impact.
04
HelmOS: Your operating system for better, faster decisions
We combine strategic consulting with a custom AI data platform to power insights, recommendations and projections. Our tech does the heavy lifting behind the scenes.
01
Data Integration
Combine internal and external data sources (both structured and unstructured) to get a holistic picture.
Advanced Modeling
Use statistical modeling, machine learning, and AI to uncover patterns, simulate systems and map the relationships between audiences, behaviors, and GTM activities.
03
Cultural Signals
Surface emerging trends, community behaviors and qualitative sentiment that shape demand.
02
Guided Decision Making
Turn model outputs into clear, scenario-based recommendations with commercial impact.
04
HelmOS: Your operating system for
better, faster decisions
We combine strategic consulting with a custom AI data platform to power insights, recommendations and projections. Our tech does the heavy lifting behind the scenes.
01
Data Integration
Combine internal and external data sources (both structured and unstructured) to get a holistic picture.
Cultural Signals
Surface emerging trends, community behaviors and qualitative sentiment that shape demand.
02
Advanced Modeling
Use statistical modeling, machine learning and AI to uncover patterns, simulate systems or map the relationships between audiences, behaviors and GTM activities.
03
Guided Decision Making
Turn model outputs into clear, scenario-based recommendations with commercial impact.
04
Resources
Resources
Resources
Contact:
hello@thehelm.ai
Contact:
hello@thehelm.ai
Contact:
hello@thehelm.ai